Helping gyms elevate recovery offerings with high-quality ice bath solutions built for performance, durability, and real member value.
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The Gym Owners Workshop Dublin 2026 is a focused, in-person event designed for independent gym owners who want clarity, direction, and practical insight they can apply immediately.
This isn’t about hype or theory. It’s about stepping away from the day-to-day, learning from real experience, and returning to your gym with a clearer plan for sustainable growth.
This workshop is for independent gym owners who want to build a stronger, more resilient business — without trying to figure everything out alone. It’s designed for owners who are looking to improve the systems and structure inside their gym, make clearer decisions with confidence, and create more predictable growth and long-term stability.
Whether you want to learn from other owners who understand the realities of running a gym, step back from constant firefighting, or focus more on strategy and the bigger picture, this workshop meets you where you are. It’s equally valuable whether you’re early in your journey or running an established facility and looking to refine what you’ve already built.
This workshop is designed to help you step away from the day-to-day and leave with clarity, confidence, and practical direction for your gym.
By spending the day learning alongside other independent gym owners, you can expect to gain:
Clearer thinking and better decisions, supported by real-world insight and shared experience
Practical systems and ideas you can apply immediately inside your gym
A stronger sense of direction, with priorities that support long-term, sustainable growth
Renewed motivation and perspective, gained by stepping back and seeing the bigger picture
Reassurance you’re not alone, through open conversations with owners facing the same challenges
Valuable connections with other gym owners, creating relationships you can lean on long after the workshop
This workshop isn’t just about the sessions on stage – it’s about the conversations that happen around them. Throughout the day, you’ll have the opportunity to learn from experienced industry voices, connect with trusted partners, and engage with ideas that support both business growth and personal wellbeing.
Each year, we bring together respected thought leaders and experienced operators from across the industry to share practical insight that helps you grow a stronger gym, build a better team, and create a healthier balance for yourself as an owner.
We believe gym owners should have access to the right support, tools, and expertise to thrive. That’s why we carefully select trusted suppliers who understand independent gyms – so any connections you make are relevant, credible, and genuinely valuable.
The strength of our community comes from the connections we build. These partners have joined us through podcasts, events, and industry collaborations – each contributing something unique to help gym owners thrive.
Brian Keane is a business mentor, 4x bestselling author and host of The Brian Keane Podcast, ranked in the top 0.5% globally. After building his own fitness business from scratch, Brian now helps gym owners, coaches and fitness entrepreneurs grow through better systems, marketing and leadership. He also runs The Circle and a 4-Month Business Mentorship, and reaches more than half a million followers across social media.
Toby Wassell is the co-owner of The Fit Club Redditch and leads Business Development at Ashbourne Membership Management. His experience across both gym ownership and business development gives him a unique perspective on building successful fitness businesses, improving the member experience and creating long-term value for local communities.
Enhancing member experience with accurate body composition analysis that supports goal-setting, retention, and measurable progress.
Helping gym owners create better member experiences through professional audio, visual, digital signage and AV installation solutions.
Supporting gym owners with premium nutrition and performance products that enhance member results and overall gym experience.
More details coming soon.
In the last 12 months, it has become increasingly clear that the Irish fitness market represents an opportunity that multinational gym chains can no longer ignore. PureGym, Everlast and Urban Gym Group have all announced plans to enter the market.
In this talk, I’ll share our experience of the growth of chain gyms in the UK, explore some useful comparisons with Ireland, and discuss what independent operators can learn from what we’ve seen.
The arrival of these operators undoubtedly presents a challenge for some, but it also creates a tremendous opportunity to build stronger, more resilient businesses.
Independent gyms have something the large chains can struggle to replicate: the ability to be agile, customer-centric and deeply connected to their communities. I believe doubling down on those strengths is a recipe for not just surviving when a chain gym moves in down the road, but continuing to thrive.
Enhancing member experience with accurate body composition analysis that supports goal-setting, retention, and measurable progress.
Helping gym owners create better member experiences through professional audio, visual, digital signage and AV installation solutions.
Supporting gym owners with premium nutrition and performance products that enhance member results and overall gym experience.
Supporting independent gym owners with fair, transparent membership management, retention tools, and real-world industry expertise.
Providing tailored business insurance with expert guidance, personal service, and access to a wide network of trusted underwriters.
Enhancing member experience with accurate body composition analysis that supports goal-setting, retention, and measurable progress.
Helping gym owners create better member experiences through professional audio, visual, digital signage and AV installation solutions.
Supporting gym owners with premium nutrition and performance products that enhance member results and overall gym experience.
